When creating an advert, advertisers must take into consideration six contributing factors:
- Accurate description of the product / service
- Legal
- Decent
- Truthful
- Honest
- Socially Responsible
Adverts must not encourage illegal, unsafe or anti-social behaviour
Specific legal constraints that advertising companies must follow are things such as:
- Copyright law
- Intellectual Property rights
- Slander
- Performance rights
- Permission to film
- Royalties
- Violence
- Is it in the public interest
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