The 180-degree rue is a cinematography guideline which states that two characters in a scene should maintain the the same left / right relationship to one other when on screen. When the camera passes over the invisible axis connecting the two subjects, it is called crossing the line and the shot becomes what is called a reverse angle, this will most likely disorientate the audience and will not be pleasing to watch.
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A script is transcription of what happens and what is said in a media product, it describes all the action that happens on screen and the di...
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The two advertisement campaigns I chose to compare are Nike and Adidas as both brands produce similar products with similar adverts however ...
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