Tuesday, 17 November 2020

M1 - Evaluate Different Cross Media Advertising Campaigns for Consistency of Message

The two advertisement campaigns I chose to compare are Nike and Adidas as both brands produce similar products with similar adverts however the messages differ. The adverts I have chosen are the most recent adverts released from both brands which include reference to the pandemic and lockdown effecting sport.

Nike Advert:


Adidas Advert:

 

M1 - Comparing Two Advertising Campaigns:

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P4 - Print Media Poster