P1 - Memorable Adverts

Magazine Advert:

This advert caught my eye because of the bold primary colours on the advert then when you look closer into the image you see that it is houses built from shipping containers which is abstract and not usually what houses are built out of. I think the key message in this advert is to recycling and reuse products but also in doing so is still trendy and can make something nice. The target audience would be people who care about the environment, are looking at moving houses and care about making a difference.

 TV Advert:

The clip caught my attention as it has an actor in it that is familiar / iconic from our childhood who is then put in a scenario that is not conventional for his character to be in, therefore it then catches your attention. They key message in this advert is the feeling of not being yourself when you are hungry and that it could cause you to act differently, so by eating snickers this will quench your hunger and you will be yourself. The target audience for this advert will most likely be audiences that remember Mr Bean as a programme and people who are not allergic to nuts.

Radio Advert:

This advert caught my attention as it has a catch phrase that is catchy and sticks in your head, it is also an unconventional advert since it plays sounds such as crunching crisps and burping which are not pleasant noises however they caught my attention due to the abnormality of being played on radio. The key message in this advert is that Pringles are so good you will eat someone else's, and the target audience again is large however is probably aimed more at younger children who may find burping noises amusing who would then ask their parents to buy the product.

Social Media Advert:

This advert caught my attention as it goes against normal adverts where the model is looking away from the camera instead of towards it, the font used to type out "CHIMP" also caught my attention as it appears messy at first but then does have order to it. The key message in this advert is that possibly clothing from The Chimp Store is so good that it makes you look away from everything else. The target audience for this advert is most likely young adults with the appropriate cookie information, since it is online it will be tailored to the consumers that may view it.