M1 - Strengths and Weaknesses of Ideas

Idea 1: The Detective
Idea 2: Missing Man
Idea 3: Stick's and Stone's

I conducted a focus group compromised of six individuals who listened to my three ides and then commented on what they though of the idea. The focus group I pitched to consisted of four females and two males all between the ages of 17-18 which is good as this is the target market for my TV Drama; unfortunately I did not find the average social grade of the social group as I thought it was inappropriate to ask and has the chance to upset members of my focus group.

Their initial reactions to my ideas seemed some what positive, they thought that my first idea was interesting although I'm not sure they actually understood the idea to its full extent. Two members of the group seemed to really like my second idea and the rest did not react much, this could have been to them not listening or not liking the idea. My third idea seemed to get the best reaction as they all seemed curious and engaged more when I was explaining my idea to them, which I took as a positive thing, then listing this as my best idea.

SWOT Analyses of Idea 1: The Detective

My first idea, The Detective, is a TV Series where the main protagonist is a detective who is also the murderer and solves his own crimes to get some recognition from the people around him. I thought this was a strong idea as it seemed to me like it had a unique selling point and was an original idea however upon research I found a few other programmes which had the same basic idea. The TV series would fit in with the BBC 3's ethos as it deals with a social issue and the whole programme can be filmed with a small cats I relatively cheap locations. The idea was directly inspired from he primary research I conducted from the BBC 3's target audience with the favourite genre being crime drama.


SWOT Analyses of Idea 2: Missing Man

My second idea, Missing Man, is a TV series idea that is based around the social issue of depression and how it can make people feel invisible and if they are not seen, so I took this concept and made it literal so a boy is thought to be missing however people just don't recognise him and don't interact with him, almost as if he was invisible and so he then begins to use this to his advantage and we follow him in doing so. This idea again fits in with the BBC 3's ethos as it tackles a social issue that is prominent in every day life for many people, however when I pitched the idea to the focus group they did not understand the idea very well and were not very interested in the idea so this is a weakness to the idea. If I went forward with this idea I would have to be very careful in the way I portray mental health so I do not upset anyone and the story of the show means that it may be difficult to create a second series as the main plot is already known.

SWOT Analyses of Idea 3: Stick's and Stones

My third TV series idea is for a programme called "Stick's and Stones" and originally it was a comedy docu-drama about a group of teenagers and we follow them about there daily lives and the troubles that they get into, however due to recent events I may change the disruption of equilibrium to a virus breaking out and the teenagers being put on lockdown. This idea is good as it satisfies all three audience needs, escapism, personal identity and personal relationships so hopefully they will be able to connect to the TV programme no matter the reason the audience watches TV. The TV show also allows for a wide range of stories to be told so the audience will not get bored of a possible recurring plot. The TV series however would need a fairly large cast of around 5-6 actors although as its set as a documentary-drama the actors don't need to have lots of experience since it will make the programme more real. The filming technique of a comedy documentary-drama, similar to the programme "This Country" is quite a unique filming technique which can be used to advertise successfully but may also turn audiences away if they do not like this technique. The TV series being quite an open one means they will be time to give the characters depth and allow the audience to connect with the characters they see on screen and open the opportunity for a second or even this series.