Target audiences are categorised and media products are created with the audiences in mind.
Niche Products: Products which are specialised to a specificities type of demographic within a market
Niche --> Smaller market, specific product
Mass Product: A product that is made for everyone and is not specialised for any one demographic.
Mass --> Wide age demographic, both genders, may involve cultural objectives if it is international.
Example of a mass magazine:
This is a mass magazine as it does not focus on one specific subject or demographic instead it advertises to a wide demographic of people who watch TV, it does not talk about one specific show either; referencing many different shows which all have their own target audience in one. For example just on the front cover of the magazine there is adverts for a TV drama, The Great British Bake Off, Blue Planet, Ball & Boe, these individual TV shows all have their now market however the magazine as a whole is selling to the mass.
Example of a niche Magazine:
This is an example of a niche market because it is specialised to one specific demographic, people who enjoy fishing, therefore the contents of the magazine will all be specific to fishing as the market for this magazine is people who enjoy fishing therefore people who do not enjoy fishing will not buy the product and the magazine will not try to advertise outside this demographic.
Dr Who Magazine Reader - Imaginary Entity
Name: Izaak Shuttleworth
Gender: Male
Age: 16
Maritail Status: Single
Career Status: Student
Social Grade ( National Readership Survey ): Social Grade C2, Student with a part time cafe job
Personality Characteristics: Izaak is an outgoing character who enjoys going out and discovering new things as much as he enjoys sitting down watching Dr Who. His approach to work is candid and honest however he struggles to focus when others are around and he can often be seen day dreaming about the adventures he can have to follow doctor who. He also has a lot of free time which he spends sifting through TV channels and reading magazines throughout the day. He enjoys particular Si-Fi programmes and films which are thrilling and help keep the audience on edge whilst also having a family friendly safe net atmosphere.
Psychographics: He enjoys playing football and being active to help stay awake whilst also talking to friends about the latest developments in TV programmes, especially Dr Who. He values his family and friends and will always look out for them and treat them well, however is sometime oblivious to the problems at hand thinking they are straight forward. He does not follow any religion and because of this he creates his own path and begins to conform to the identities he relates with on TV and the people he looks up to in society. He looks after his appearance well and takes care in how he looks however he is not against the option to wear silly clothing when it may be humorous.
Daily Mail Reader - Imaginary Entity
Name: Stephanie Lincoln
Gender: Female
Age: 27
Ethnicity: British Caucasian
Marital Status: Second Husband
Career Status: Event Promoter
Social Grade: C1
Personality Characteristics: Outgoing individual who does not understand of the reality of the outside world. Believe she works hard for her money and her high income, however is mainly financed by her rich parents. Lacks a strong work ethic and is unable to connect with people and maintain a relationship due to the fact she has been shelter by her parents wealth throughout her life, therefore because of this she uses instagram a lot to feel some sort of acceptance and praise from her fake peers. She spends a lot of time on her appearance and can often be found in a fake tan booth, getting her nails done, in the hairdressers or at the gym. As she does not have a strong emotional connection with anyone as her upbringing effected this therefore she follows celebrity stories and their life to feel as though she is involved.
Political Persuasion: Labels herself as a conservative however has not made this decision herself, since she has been manipulated and influenced by her strongly right wing dedicated parents, and believes she is a conservative however does not fully understand what the party stands for.
Pop-Up adds: The pop ups adds that Daily mail may show whilst this entity is browsing the daily mail online could be adverts such as:
- The newest beauty trends
- Celebrity lifestyle quiz
- How to lose weight without the gym
- Newest tanning products you need
- What make up Kylie Jenner uses
Uses and Gratification theory:
Uses and gratification theory talks about how how and why people actively seek out specific media in order to satisfy their basic needs, and how the media works to gratify the needs we have as consumers. It also references how audiences engage with each other during the consumption of media and how audiences are active participants when using or consuming media.
Maslow's hierarchy of needs is a motivation theory which comprises of a 5-Tier model of human needs which can be used as a guideline for how your media product may affect the audience watching and how you will gratify them.
There are 4 categories that every media product can fall into which relates to what consumer need they are gratifying, and these categories are:
Surveillance -
This is about the consumer wanting to satisfy their curiosity from a media product, examples of this are the newspaper, online articles and the news. It is a media product which main purpose is to educate the audience and teach them about the topics they may be interested in.
An example of this on BBC 3 iPlayer is the TV programme "Spacey Dooley Investigates Whale Hunters" which is a documentary on the harsh truth that is whale hunting. This programme educates us of the negative affects of whale hunting and why these people do hunt whales, which satisfies our pursuit of knowledge therefore falling into the surveillance category.
Personal Identity -
This is when the media creates a character or product that the audience can relate to and reflects similar values and beliefs to the consumers own personal values and beliefs, this also can be when characters or products mimic some of the audiences own characteristics; for example it helps the audience discover and understand what I means to be a man or a woman.
An example of this on BBC 3 iPlayer is the TV programme "Young Offenders" which is about two teenagers and the problems they face at school, which for teenager audiences watching may be able to relate to this therefore satisfying the need of personal identity.
Personal Relationships -
This category is all about how the media acknowledges our tragic truth in life, that at times we all get a bit lonely, therefore this media focuses on creating a personal relationship between the characters on screen and the audience watching at home. Using the media to form a relationship with others even if it is a character on a TV show, just to create some companionship for the consumer.
An example of this on BB3 3 iPlayer is the TV programme "Looking for Alaska" in which we follow characters through there journey at a unique literature college and see them grow as people and relationships form between them on screen, which then sparks gratification for our own desire of personal relationship.
Escapism / Diversion -
To a degree this features in all media, it is about creating a separate reality for the consumer to go too when they do not want to be in their own reality, using the media as a way to escape and as a diversion of the real world so they don't have to focus on their problems. In simple terms it is the need to escape every day life and relax using a media product, video games are a great example of this.
An example of this on BB3 iPlayer is the TV programme "Don't Scream" where contestants compete to win money by entering a haunted house and if you manage to last 24 hours without screaming you win the money. This allows audiences to escape the reality of their world and enter a horror filled house and even play along with the contestants to see if they would be able to win the money, which helps audiences escape their reality therefore falling into the escapism / diversion category.
Dr Who Magazine Reader - Imaginary Entity
Name: Izaak Shuttleworth
Gender: Male
Age: 16
Maritail Status: Single
Career Status: Student
Social Grade ( National Readership Survey ): Social Grade C2, Student with a part time cafe job
Personality Characteristics: Izaak is an outgoing character who enjoys going out and discovering new things as much as he enjoys sitting down watching Dr Who. His approach to work is candid and honest however he struggles to focus when others are around and he can often be seen day dreaming about the adventures he can have to follow doctor who. He also has a lot of free time which he spends sifting through TV channels and reading magazines throughout the day. He enjoys particular Si-Fi programmes and films which are thrilling and help keep the audience on edge whilst also having a family friendly safe net atmosphere.
Psychographics: He enjoys playing football and being active to help stay awake whilst also talking to friends about the latest developments in TV programmes, especially Dr Who. He values his family and friends and will always look out for them and treat them well, however is sometime oblivious to the problems at hand thinking they are straight forward. He does not follow any religion and because of this he creates his own path and begins to conform to the identities he relates with on TV and the people he looks up to in society. He looks after his appearance well and takes care in how he looks however he is not against the option to wear silly clothing when it may be humorous.
Daily Mail Reader - Imaginary Entity
Name: Stephanie Lincoln
Gender: Female
Age: 27
Ethnicity: British Caucasian
Marital Status: Second Husband
Career Status: Event Promoter
Social Grade: C1
Personality Characteristics: Outgoing individual who does not understand of the reality of the outside world. Believe she works hard for her money and her high income, however is mainly financed by her rich parents. Lacks a strong work ethic and is unable to connect with people and maintain a relationship due to the fact she has been shelter by her parents wealth throughout her life, therefore because of this she uses instagram a lot to feel some sort of acceptance and praise from her fake peers. She spends a lot of time on her appearance and can often be found in a fake tan booth, getting her nails done, in the hairdressers or at the gym. As she does not have a strong emotional connection with anyone as her upbringing effected this therefore she follows celebrity stories and their life to feel as though she is involved.
Political Persuasion: Labels herself as a conservative however has not made this decision herself, since she has been manipulated and influenced by her strongly right wing dedicated parents, and believes she is a conservative however does not fully understand what the party stands for.
Pop-Up adds: The pop ups adds that Daily mail may show whilst this entity is browsing the daily mail online could be adverts such as:
- The newest beauty trends
- Celebrity lifestyle quiz
- How to lose weight without the gym
- Newest tanning products you need
- What make up Kylie Jenner uses
Uses and Gratification theory:
Uses and gratification theory talks about how how and why people actively seek out specific media in order to satisfy their basic needs, and how the media works to gratify the needs we have as consumers. It also references how audiences engage with each other during the consumption of media and how audiences are active participants when using or consuming media.
Maslow's hierarchy of needs is a motivation theory which comprises of a 5-Tier model of human needs which can be used as a guideline for how your media product may affect the audience watching and how you will gratify them.
There are 4 categories that every media product can fall into which relates to what consumer need they are gratifying, and these categories are:
Surveillance -
This is about the consumer wanting to satisfy their curiosity from a media product, examples of this are the newspaper, online articles and the news. It is a media product which main purpose is to educate the audience and teach them about the topics they may be interested in.
An example of this on BBC 3 iPlayer is the TV programme "Spacey Dooley Investigates Whale Hunters" which is a documentary on the harsh truth that is whale hunting. This programme educates us of the negative affects of whale hunting and why these people do hunt whales, which satisfies our pursuit of knowledge therefore falling into the surveillance category.
Personal Identity -
This is when the media creates a character or product that the audience can relate to and reflects similar values and beliefs to the consumers own personal values and beliefs, this also can be when characters or products mimic some of the audiences own characteristics; for example it helps the audience discover and understand what I means to be a man or a woman.
An example of this on BBC 3 iPlayer is the TV programme "Young Offenders" which is about two teenagers and the problems they face at school, which for teenager audiences watching may be able to relate to this therefore satisfying the need of personal identity.
Personal Relationships -
This category is all about how the media acknowledges our tragic truth in life, that at times we all get a bit lonely, therefore this media focuses on creating a personal relationship between the characters on screen and the audience watching at home. Using the media to form a relationship with others even if it is a character on a TV show, just to create some companionship for the consumer.
An example of this on BB3 3 iPlayer is the TV programme "Looking for Alaska" in which we follow characters through there journey at a unique literature college and see them grow as people and relationships form between them on screen, which then sparks gratification for our own desire of personal relationship.
Escapism / Diversion -
To a degree this features in all media, it is about creating a separate reality for the consumer to go too when they do not want to be in their own reality, using the media as a way to escape and as a diversion of the real world so they don't have to focus on their problems. In simple terms it is the need to escape every day life and relax using a media product, video games are a great example of this.
An example of this on BB3 iPlayer is the TV programme "Don't Scream" where contestants compete to win money by entering a haunted house and if you manage to last 24 hours without screaming you win the money. This allows audiences to escape the reality of their world and enter a horror filled house and even play along with the contestants to see if they would be able to win the money, which helps audiences escape their reality therefore falling into the escapism / diversion category.
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