Attack the Block

- Released in 2011
- Directed by Joe Cornish
- Budget: 8 Million GBP
- Box Office: 4.1 Million GBP
Production Company in UK and USA: Sony
How Sony promoted the film:
- Created a website for the film with short scenes of the movie, character profiles, blog posts, a summary of the story, photos of the movie and a director interview included on the website.
- Releasing the sound track of the movie on iTunes including the song "Da sound of the police"
- Releasing podcasts where you can listen to the director and cats talking about the movie
- They released an "Attack the Block" online game people could play
- They also created trailers for the movie and large print posters
How Sony marketed the film:
- Sony marketed the film using social media such as YouTube, Twitter, Facebook
- They also used websites such as IMDB to help promote their film
- They payed for their movie posters to be printed on magazines
- They created clothing merchandise to promote the movie
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