Institution - an organisation founded that produces media products
Ownership - Who owns what
2 hour exam out of 80 marks
Specialist Providers - people who produce specific types of media. The main media sectors are film, TV, video games, print and publishing.
Media Sector
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Company
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Product / brand
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Film
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Disney
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Avengers
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TV and radio
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ITV
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Coronation Street
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Video Games
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Turn 10 Studios
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Forza Horizon 4
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Print and Publishing
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DMG Media
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Daily Mail
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Web and online technologies
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Facebook
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Instagram
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Music
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Universal Music
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Kanye West
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Conglomerate - a conglomerate is a large organisation that is made up of lots of different businesses. Many of the most well-known global companies are part of a larger media conglomerate.
Subsidiary - a subsidiary is a business that is included in a conglomerate. For examples business x is a subsidiary of the conglomerate y.
Independent companies often don’t have enough money to make a film so they work with other independent companies on joint venture projects
Cross media companies - When a company creates different types of media
Synergy - The increased efficacy and profit that occurs as a result go vertical and horizontal promotion. Conglomerates are framed to create synergy in order to cross-promote.
Synergy = two or more things working together harmoniously
Technological convergence - the process where new technology is moving towards single platforms ( e.g. the iPhone ) which is a multimedia device capable of multiple media.
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Term
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Definition
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Example
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Public Service Broadcaster
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I company that is lead by the audiences and does not stand to make a profit from its media.
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BBC
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Distributor
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A distributor is a company that releases a media product to audiences.
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Cross Media
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Utilising multiple media sectors within one product.
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Frozen 2 used cross media as it involves sound and visual media.
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Vertical Integration
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When a business buys the company which supply to it and or distribute so it takes control of the full production chain.
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Coke Cola
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Horizontal Integration
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Where a business buys into other media sectors expanding their media product portfolio.
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Disney
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Video on Demand (VOD)
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Programming which is specifically online and cannot be accessed by traditional media.
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Netflix
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Technological Convergence
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Where different types of media come together in one product which is capable of all the different media.
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iPhone
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Cross Media Promotion
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Where a single media product is advertised across all different media sectors
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Disney realises a new movie toys get released, sound tracks, costumes.
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Synergy
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When two or more media products work together to produce and effect create than the sum of their individual products.
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Disney, where they release products across multipole media sectors to promote a new film.
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Film: Frozen 2
Release Date: 22nd November 2019
Production Budget: $150 million
Box Office: $1.406 billion
Distributed in US and UK by: Walt Disney Studios Motion Pictures
How was it advertised:
- Releasing merchandise such as backpacks and costumes
- Pre-releasing one of the soundtracks
- Multiple teaser posters on buses, newspapers
- Social media
- 1 teaser trailer and one full trailer
- Partnering with companies such as google to advertise their film
- McDonalds happy meal
How Disney used synergy to promote the production:
- Full synergy of all media to promote the film Frozen 2
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